Privacy policy
SWAY Privacy Policy
Last updated: 7 November 2026
This policy explains how SWAY handles personal data when you use the SWAY app, the SWAY Breeze, the SWAY web app and our website and web shop at sway-sailing.com. We keep it short and specific. If anything is unclear, email us.
1. Who we are
The controller of your personal data is Skysense B.V., trading as SWAY, Langsom 20, 1066 EW Amsterdam, the Netherlands, Chamber of Commerce (KvK) 73302341. Contact for anything about privacy: info@sway-sailing.com.
2. What we collect and why
| Data | What we use it for | Legal basis |
|---|---|---|
| Account: name, email address, password (stored encrypted by our login provider), your choices in the app | Creating and running your account, signing in, support | Contract |
| Profile: profile name, photo, bio, boat details, links, profile visibility | Showing your profile to others as you choose | Contract |
| Trip data from your Breeze: position and track, time, speed, course, wind, depth and other data from your boat's instruments; the Breeze's identifier and firmware version | Recording your trips, making stories, replay, statistics, the live dashboard | Contract |
| Stories and media: photos and videos you add (including the location stored in a photo, to place it on your track), texts, crew you tag | Showing your stories as you choose | Contract |
| Live tracking (SWAY Plus, only when you switch it on): your boat's current position and data | Showing where your boat is, live | Contract |
| AIS data of other vessels (public radio broadcasts such as vessel name, MMSI number and position) | Showing nearby traffic and calculating SteerClear advice; it can be part of your recordings | Legitimate interest (safety and the functions you use) |
| Followers and blocks: who you follow, who follows you, who you block | Following other sailors, blocking | Contract |
| SWAY Plus: which Breeze has Plus, subscription status and dates, an anonymous purchase identifier | Giving the Breeze the Plus features and checking the subscription | Contract |
| Connected services: for example your noforeignland boat key, if you add it | Sending your positions to that service, at your request | Contract |
| Web shop orders: name, address, email, phone, order and payment details (payments are handled by Shopify Payments; we do not see full card details) | Delivering your order, invoices, returns, warranty | Contract; legal obligation (tax records) |
| Messages to us: email, contact form, reports of content | Answering you, handling reports and withdrawals | Contract; legitimate interest |
| Newsletter: email address and your choice | Sending news about SWAY | Consent (you can unsubscribe at any time) |
| Technical data: IP address, device and app version, app integrity checks, error logs | Security, preventing abuse, fixing problems | Legitimate interest |
| Website cookies | Making the shop work; statistics and marketing only if you accept them in the cookie banner | Legitimate interest (necessary cookies); consent (others) |
We do not sell your data and we do not show advertising in the app. We use trip data in anonymised or aggregated form, so that it no longer relates to you or your boat, to improve SWAY.
On your phone, the app may ask for access to the camera (to scan a Breeze QR code or take photos), your photos (to add them to stories) and, on Android, location (needed to find and connect to the Breeze's Wi-Fi). The app only uses this access for these purposes.
3. Who can see what
- Public profile: your profile and public stories are shown to anyone, also without an account, and can be found in search. Anyone with a SWAY account can follow a public profile.
- Hidden profile: your profile is not shown to other users in the app or on the web, and you lose your followers.
- Stories: each story is public or private. A private story and its photos are only available to you and the crew you tag.
- Live tracking: the app shows your live position to you and the people who follow you, for up to 24 hours after the last position. Only switch it on if everyone aboard agrees.
- Our staff can access data when needed for support, security or moderation.
These settings decide what SWAY shows in the app and on the web.
4. Who processes data for us
We use service providers that process data on our behalf, under a data processing agreement:
- Google (Firebase / Google Cloud): hosting, database, file storage, login and app integrity checks. Our server functions run in the EU.
- RevenueCat: managing SWAY Plus subscriptions.
- Shopify: our web shop, payments (Shopify Payments) and shop emails.
- Shipping: PostNL, DHL and MyParcel, for delivering orders.
- Tools for email, support and our help pages.
When you buy SWAY Plus, Apple (App Store) or Google (Google Play) handle the payment under their own privacy policies; we only receive the subscription status. When you connect a service such as noforeignland, that service handles what you send under its own policy.
Some of these providers process data outside the European Economic Area, for example in the United States. In that case we rely on the EU-US Data Privacy Framework or the European Commission's standard contractual clauses.
We share data with authorities only when the law requires it.
5. How long we keep data
- Account, profile, trips and stories: as long as you have an account. You can delete stories at any time.
- When you delete your account (You › Settings › Delete account), we delete your account, profile, stories, photos and follow relations. Backups and logs are overwritten within 30 days. Recordings stored for your Breeze that are not part of a story are deleted on request; email us.
- Live tracking positions: shown for up to 24 hours after the last position.
- Web shop orders and invoices: 7 years, as Dutch tax law requires.
- Messages to us: up to 2 years after the last contact.
- Newsletter: until you unsubscribe.
6. Your rights
You have the right to access your data, to have it corrected or deleted, to restrict or object to its use, and to receive your data in a portable format (you can also export your trips as GPX or CSV in the app). Where we rely on your consent, you can withdraw it at any time. Email info@sway-sailing.com; we answer within one month. We may ask you to confirm your identity.
If you think we handle your data wrongly, please tell us first. You can also complain to the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or the authority in your own country.
7. Security
Data is encrypted in transit between the app and our servers, access is limited to people who need it, and the app uses integrity checks to block misuse. No system is perfectly secure; if a data breach affects you, we will tell you as the law requires.
8. Children
SWAY accounts are for people aged 16 or older. Younger sailors need permission from a parent or guardian.
9. Changes
We update this policy when SWAY changes. The date at the top shows the latest version. We tell you about important changes in the app or by email.
10. Contact
Skysense B.V. (SWAY) · Langsom 20, 1066 EW Amsterdam, the Netherlands · KvK 73302341 · info@sway-sailing.com